Sports Industry
The sports podcast sector connects advertisers with passionate, loyal audiences, offering high engagement for B2B brands through host endorsements and targeted sponsorships that reach diverse demographics interested in athletics, fitness, gaming, and consumer lifestyle products.
🎯 89% Direct Response🏆 Top 19📈 285 Shows Running
Sports Industry
The sports podcast sector connects advertisers with passionate, loyal audiences, offering high engagement for B2B brands through host endorsements and targeted sponsorships that reach diverse demographics interested in athletics, fitness, gaming, and consumer lifestyle products.
Overview
Est Annual Spend
$23.3M
Repeat Buy Rate
87%
% Direct Response
89%
Est. Spend
Most Run Ad
Sports Industry
The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Top Spenders | Est. Spent/yr | Change | Host vs. Prod. | Type | # of ads | Avg Order Size | Total Ads | Top Shows |
|---|---|---|---|---|---|---|---|---|
 Prize Picks Sports | $4.7M | -9% | 96% | 4% | Direct response | 519.41/mo | 28.4ad units | 12639total |   +1 |
 Underdog Sports | $894.5K | -39% | 90% | 10% | Direct response | 219.49/mo | 28.0ad units | 5341total |   +1 |
 NFL Network Sports | $441.1K | -77% | 6% | 94% | Direct response | 102.70/mo | 7.9ad units | 2499total |   +1 |
 Panini Sports | $352K | +172% | 99% | 1% | Brand awareness | 9.08/mo | 22.1ad units | 221total |   +1 |
 TNA (Total Non-Stop Action) Sports | $172.2K | +37684% | 13% | 87% | Direct response | 25.19/mo | 6.3ad units | 613total |   +1 |
 NBA League Pass Sports | $116.5K | +1224% | 35% | 65% | Direct response | 53.14/mo | 3.9ad units | 1293total |   +1 |
 Navy Federal Credit Union NHL Stadium Series Sports | $109.4K | +22% | 27% | 73% | Direct response | 116.51/mo | 9.2ad units | 2835total |   +1 |
 Bleacher Report Sports | $108.7K | +100% | 1% | 99% | Direct response | 81.62/mo | 12.7ad units | 1986total |   +1 |
 4 for 4 Sports | $97.9K | -98% | 50% | 50% | Direct response | 9.12/mo | 22.2ad units | 222total |   +1 |
 MLB.com Sports | $96.6K | +119% | 62% | 38% | Direct response | 60.41/mo | 5.0ad units | 1470total |   +1 |
Top Ads
These are the top performing ads in your industry. Obviously these are purely for inspiration so you can understand how to think about your talking points and convert your ideal audience to drive higher returns.
#1 Prize Picks
Run on 1x episode
#2 Prize Picks
0:00 / 1:31Direct Response
#3 Prize Picks
0:00 / 1:18Direct Response
#4 Prize Picks
0:00 / 1:08Direct Response
#5 The Athletic
0:00 / 0:38Direct Response
Top Shows | Impressions | Episodes/month | Host read % | Ads | Ad Load | Brand Repeat | Top Brands |
|---|---|---|---|---|---|---|---|
Club Shay Shay Sports | 53,558,208 | 9.08 /mo | 86.1% | 13.9% | 288 | 1.30 | 66.7% |  |
 Fantasy Footballers - Fantasy Football Podcast Sports | 38,889,696 | 1.77 /mo | 98.3% | 1.8% | 58 | 1.35 | 50.0% | |
 KILL TONY Comedy | 36,697,875 | 0.58 /mo | 100.0% | 0.0% | 15 | 1.07 | 100.0% | |
The Dan Patrick Show Sports | 32,536,320 | 5.26 /mo | 94.8% | 5.2% | 192 | 1.50 | 80.0% |  +2 |
Pat Mayo Experience Sports | 31,383,840 | 6.99 /mo | 96.7% | 3.3% | 302 | 1.78 | 83.3% |  +2 |
 The Joe Budden Podcast General | 20,051,840 | 3.04 /mo | 100.0% | 0.0% | 97 | 1.31 | 100.0% | |
 The 47 Morning Update with Ben Ferguson News | 19,814,064 | 1.32 /mo | 0.0% | 100.0% | 48 | 1.50 | 100.0% | |
 Sports Gambling Podcast Sports | 14,121,300 | 6.62 /mo | 99.1% | 0.9% | 457 | 2.84 | 75.0% |   +1 |
 The Ben Ferguson Podcast News | 12,933,844 | 2.30 /mo | 0.0% | 100.0% | 98 | 1.75 | 66.7% | |
 H3 Podcast Comedy | 12,366,039 | 0.49 /mo | 95.2% | 4.8% | 21 | 1.75 | 50.0% | |